Free Break-Even ROAS Calculator for D2C & Ecommerce Brands
D2C Performance Tool

Break-Even ROAS Calculator

Plug in your real unit economics. See exactly what ROAS you need to break even, and simulate monthly profit at any ad spend level.

Yellow = Your Input
Grey = Auto-calculated

Need to compare across multiple products? Use the multi-product version →

01

Product Costs (Per Unit)

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Your listed price on the website
Cost to make or source one unit
Box, polybag, stickers, tape, thank-you card
Avg shipping you pay (Shiprocket, Delhivery etc.)
Razorpay/Cashfree. Typically 2% for prepaid.
Courier COD handling fee. Typically ₹30-50.
What % of your orders are COD? e.g. 35%
What % of orders get returned/RTO? e.g. 10%
Reverse shipping + repackaging. Typically ₹80-120.
Shopify plan cost as % of revenue. ~2-3%.
If MRP is ₹999 but avg selling is ₹899, put ~10%
GST liability, warehouse, misc. Put 0 if none.
Auto: Selling Price x Gateway %
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Auto: COD Charge x COD %
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Auto: RTO Cost x RTO %
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Auto: Selling Price x Platform %
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Auto: MRP x (1 - Discount %)
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Auto: All costs summed
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02

Unit Economics

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Contribution Margin
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Per order, after all costs
Contribution Margin %
—
Margin as % of effective selling price
Max Allowable CPA
—
Spend more than this per acquisition = loss

03

Break-Even ROAS & Target ROAS

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How much profit do you want ABOVE break-even? e.g. 20%
Break-Even ROAS
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Below this, you lose money on every sale from ads
Target ROAS
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Optimise Meta/Google towards this number

04

"What If" Scenario Simulator

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How much are you spending on ads per month?
What ROAS are you getting (or expect to get)?
Revenue Generated
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Ad spend x ROAS
Estimated Orders
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Revenue / effective selling price
CPA Achieved
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Ad spend / orders
Total Fulfilment Cost
—
Orders x total cost per order
Gross Profit Before Ads
—
Revenue minus fulfilment cost
Monthly Breakdown
Revenue
Fulfilment
Ad Spend
Net Profit
Bottom Line
Net Profit / (Loss)
—
Net Margin on Revenue
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Profit per Order
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Built by shitanshu.digital