Free Creative Fatigue Estimator for Meta & Google Ads | D2C Tool
D2C Performance Tool

Creative Fatigue Estimator

Find out when your ad creative will hit fatigue, how many fresh creatives you need per month, and how much spend you're wasting by not refreshing.

01

Your Creative & Campaign Data

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How much budget is this single creative getting per day?
Cost per 1,000 impressions. Check Ads Manager.
Total reachable audience in your ad set. Check Ads Manager.
How many times each person has seen this ad so far.
Click-through rate when the creative was fresh.
What's the CTR now?
How many days since this creative went live?
Your total monthly spend on the channel (not just this creative).
02

Fatigue Analysis

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Daily Impressions
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From this creative alone
Est. Days to Fatigue
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Before performance drops significantly
CTR Decay Rate
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Weekly decline from Week 1
Projected Frequency at Fatigue
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Each person sees the ad this many times
Projected CTR at Fatigue
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Expected CTR when fatigue hits
Fatigue Timeline
Day 0 (Fresh) Day — Fatigue: Day —
Projected CTR Decay Over 8 Weeks

03

Creative Planning

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Creatives Needed / Month
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To keep performance from declining
Ideal Refresh Cycle
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Replace or rotate the creative by this day
Wasted Spend / Month
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If you don't refresh after fatigue
Cost per Creative (Breakeven)
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Max you should spend per creative to justify the refresh
Active Creatives Recommended
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Running simultaneously to stagger fatigue
Built by shitanshu.digital